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Creator Economy
startups
Lucy Guo’s Passes to Buy Fanhouse
By
Kaya Yurieff
· July 13, 2023 2:12 PM PDT
A startup that rode the pandemic-era frenzy around OnlyFans is selling to a rival. Fanhouse, which operates a website where creators charge fans for exclusive content, has agreed to sell itself to Passes, a Miami-based membership service for creators and their superfans, Fanhouse CEO Khoi Le and Passes CEO Lucy Guo said in an interview with The...
A startup that rode the pandemic-era frenzy around OnlyFans is selling to a rival. Fanhouse,...
Creator Economy
startups
The Newsletter Upstart Taking on Substack
By
Kaya Yurieff
· July 12, 2023 2:35 PM PDT
Two summers ago, when a group of employees who previously worked at newsletter and media startup Morning Brew was fundraising for their newsletter startup Beehiiv, they had to contend with Meta Platforms’ newly launched Bulletin newsletter service, Twitter’s Revue, as well as startup Substack, which had recently been valued at $650 million. A...
Two summers ago, when a group of employees who previously worked at newsletter and media startup...
Creator Economy
entertainment
How the ‘Kanoodle Queen’ Found Success on TikTok Shop
By
Alex Perry
· July 11, 2023 2:58 PM PDT
TikTok’s efforts to encourage its users to buy goods directly from the app, dubbed TikTok Shop, have gotten off to a slow start, as my colleagues reported earlier this year. But some influencers who have gained a following on the short-form video app have found some early success.Arlene Resendiz, a 29-year-old tutor who teaches math tips...
TikTok’s efforts to encourage its users to buy goods directly from the app, dubbed TikTok Shop,...
How Much Influencers Really Make
By
Kaya Yurieff
· July 10, 2023 2:29 PM PDT
Creator Economy
culture
How Much Influencers Really Make
By
Kaya Yurieff
· July 10, 2023 2:29 PM PDT
Earlier this year, we started asking our readers to submit their questions about the creator economy. Today I answer questions on how startups can reach creators, the downside of repurposing posts and how much influencers really make. Read previous Mailbag editions here and here. You can submit more questions through this page on The...
Earlier this year, we started asking our readers to submit their questions about the creator...
Creator Economy
startups
facebook
The Creators Launching Their Own Brands; A Food Creator on Threads
By
Isabelle Sarraf
· July 6, 2023 3:30 PM PDT
Our recently updated Creator Economy Database features four companies founded by some of the largest online creators, all of whom either raised funds or expanded their products to brick-and-mortar stores in the June quarter. Today we’re taking a closer look at what they’re up to. The pack includes YouTuber Emma Chamberlain’s coffee company, ...
Our recently updated Creator Economy Database features four companies founded by some of the...
Creator Economy
facebook
media/telecom
Instagram’s Threads App Courts Creators; How One Reddit App Is Surviving
By
Isabelle Sarraf
· July 5, 2023 2:46 PM PDT
Creators have told us they would like more texting features to reach fans on the platforms where they already spend time—and Instagram seems to be listening. Ahead of the rollout of Threads, its text-focused app expected to launch this week, it’s been courting creators. The separate app, which describes itself as a “text-based conversation...
Creators have told us they would like more texting features to reach fans on the platforms where...
Creator Economy
startups
venture capital
Creator-Focused AI Startups Draw Investor Dollars (Chart)
By
Isabelle Sarraf
· July 3, 2023 2:54 PM PDT
Artificial intelligence advances are piquing investor interest in creator economy startups, according to our latest update to the Creator Economy Database.Since we reported preliminary funding for creator economy startups in mid-June, we’ve tracked eight more funding rounds raised in the second quarter. Three back startups that use AI-based...
Artificial intelligence advances are piquing investor interest in creator economy startups,...
The Decline of #Pride
By
Kaya Yurieff
· June 29, 2023 3:12 PM PDT ·
1 comment
Creator Economy
culture
The Decline of #Pride
By
Kaya Yurieff
· June 29, 2023 3:12 PM PDT ·
1 comment
Fewer brands are posting about Pride month on Instagram and Facebook this year, according to new data from Emplifi, a provider of customer engagement software for social networks and companies like McDonald’s. The number of U.S. brands using Pride-related hashtags on Instagram declined 16% year-over-year, while interactions, meaning...
Fewer brands are posting about Pride month on Instagram and Facebook this year, according to new...
Creator Economy
entertainment
media/telecom
Spotify’s Video-Podcast Surge
By
Isabelle Sarraf
· June 28, 2023 2:23 PM PDT
For the past three years, Spotify has been trying to beef up its video podcasts as it tries to keep up with the TikTok-driven explosion in short-form video. The efforts are starting to show some progress. The music streaming service now hosts more than 100,000 podcast shows that publish video episodes, a 40% increase from March though still a...
For the past three years, Spotify has been trying to beef up its video podcasts as it tries to...
Creator Economy
media/telecom
Bloomberg to Publish More Audio on YouTube
By
Alex Perry
· June 27, 2023 3:18 PM PDT
The term “pivot to video” has become a shorthand for the ill-fated strategic shifts undertaken by digital media companies such as Buzzfeed and Mic in the middle of the past decade to capitalize on Facebook’s prioritization of videos. Fast forward to 2023, and there’s a new pivot happening—this time with audio. The latest is Bloomberg, the...
The term “pivot to video” has become a shorthand for the ill-fated strategic shifts undertaken by...
Creator Economy
entertainment
A Tale of Two VidCons
By
Erin Woo
· June 26, 2023 2:52 PM PDT
I’m back in San Francisco and still recovering from last week’s VidCon. (Coffee, Emma Chamberlain-branded or not, sounds extremely compelling right about now.)By the numbers, VidCon was a success. Yesterday, VidCon announced that 55,000 people attended this year’s conference, up 10% from 2022 but still lower than pre-pandemic records....
I’m back in San Francisco and still recovering from last week’s VidCon. (Coffee, Emma...
A TikTok Shake-Up Amid Vidcon Frenzy
By
Erin Woo
· June 22, 2023 4:25 PM PDT
Creator Economy
entertainment
media/telecom
A TikTok Shake-Up Amid Vidcon Frenzy
By
Erin Woo
· June 22, 2023 4:25 PM PDT
It’s Erin Woo, reporting from VidCon in Anaheim, Calif.The convention, which kicked off Wednesday night, has drawn thousands of social media creators, industry executives and fans this year. YouTube is back sponsoring the conference which it has done every year there’s been a VidCon except last year, when TikTok took over as main sponsor. Amjad...
It’s Erin Woo, reporting from VidCon in Anaheim, Calif.The convention, which kicked off Wednesday...
Creator Economy
entertainment
Why David Dobrik Is Going All in on Snapchat and Pizza
By
Kaya Yurieff
· June 21, 2023 2:00 PM PDT ·
1 comment
David Dobrik first gained fame as an online influencer when he was a teen on the six-second video app Vine, then as a vlogger through his self-named YouTube channels. But in the past 18 months, he’s quietly become one of the top creators on Snapchat, where he posts 80 to 100 times a day and has 7.4 million subscribers. It’s a sign of how Snap...
David Dobrik first gained fame as an online influencer when he was a teen on the six-second video...
Creator Economy
startups
venture capital
The Creator Economy Database Goes Global; Trevor Noah’s Take on Podcasts
By
Isabelle Sarraf
· June 20, 2023 3:18 PM PDT
Our latest update to the Creator Economy Database comes with a major overhaul of the data we report for startups based outside the U.S. For the first time, we’ve included detailed information about the funding rounds and lead investors for private creator companies headquartered outside of the U.S. Here’s what we found:• Singapore-based BandLab,...
Our latest update to the Creator Economy Database comes with a major overhaul of the data we...
Creator Economy
entertainment
TikTok and Cost Cuts at Cannes
By
Kaya Yurieff
· June 19, 2023 8:24 AM PDT
I’m at the bustling Cannes Lions advertising festival in the south of France, where the sun is strong and the rosé is flowing. The mood feels buoyant, even as the advertising world has pulled back on spending and tech companies reel from bruising mass layoffs. Some attendees are sharing Airbnbs with colleagues or staying far from the venue...
I’m at the bustling Cannes Lions advertising festival in the south of France, where the sun is...
Creators Take on Cannes
By
Kaya Yurieff
· June 15, 2023 2:07 PM PDT ·
1 comment
Creator Economy
culture
Creators Take on Cannes
By
Kaya Yurieff
· June 15, 2023 2:07 PM PDT ·
1 comment
This weekend, I’m heading to the Cannes Lions International Festival of Creativity, the glitzy and celebrity-studded advertiser conference in the south of France where creators have become a growing presence. Major platforms favored by creators will be at the conference, including Meta Platforms, TikTok, YouTube, Snap and Spotify. Many of...
This weekend, I’m heading to the Cannes Lions International Festival of Creativity, the glitzy...
Creator Economy
entertainment
media/telecom
Who’s Headed to VidCon Next Week
By
Isabelle Sarraf
· June 14, 2023 2:44 PM PDT ·
1 comment
Next week will be a busy one for the creator economy: Kaya is headed to the South of France for the Cannes Lions International Festival of Creativity, the splashy annual beachside event for advertisers, while my colleague Erin will be reporting at VidCon in Anaheim, Calif.Kaya will give you the download on Cannes in tomorrow’s newsletter. Today,...
Next week will be a busy one for the creator economy: Kaya is headed to the South of France for...
Creator Economy
startups
venture capital
Why Two Creator Founders Are Switching to AI
By
Kaya Yurieff
· June 13, 2023 3:46 PM PDT ·
1 comment
Earlier today, I published a story about how creator economy startups are facing a reckoning after the 2020-2021 VC funding boom that spawned hundreds of startups trying to sell tools and services to creators. As funding has dried up, several creator-related startups—including Popshop Live, Zurp and Moetic—have been looking for buyers, pivoting...
Earlier today, I published a story about how creator economy startups are facing a reckoning...
Creator Economy
startups
media/telecom
Flavrs Cooks Up Creator Equity Fund
By
Isabelle Sarraf
· June 12, 2023 2:18 PM PDT ·
1 comment
Flavrs, a three-year-old creator-focused cooking app, is taking an unusual approach to attracting creators: It’s promising to give online food influencers a small stake in the startup if they post short-form videos on the app. Creators approved for what Flavrs is calling a creator equity fund will receive shares that vest over time. In...
Flavrs, a three-year-old creator-focused cooking app, is taking an unusual approach to attracting...
Twitch Capitulates, Reddit May Not
By
Isabelle Sarraf
· June 8, 2023 4:01 PM PDT
Creator Economy
media/telecom
Twitch Capitulates, Reddit May Not
By
Isabelle Sarraf
· June 8, 2023 4:01 PM PDT
Well, that was fast! Twitch on Wednesday walked back its new branded content guidelines that restricted how streamers on the livestreaming platform are allowed to display paid promotion.The new rules, released just one day earlier, would have prevented or limited popular ad formats that streamers embed in their livestreams, including video,...
Well, that was fast! Twitch on Wednesday walked back its new branded content guidelines that...
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